Melissa Luxmoore

Melissa is a Naturopath from Australia who wanted to refresh her logo and bring it inline to reflect her professional and personal growth. The brief was simple - "I would like the logo to be more me." We explored ways to incorporate her fun, friendly and lively personality with her work and came up with this beautiful modern logo for her wellness company.

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The logo is modern, simple, and exudes a calm and pleasant feeling. The soft pastel shades are reflective of healing and come from the herbs in Melissa's work. The typography is elegant, approachable, and friendly.

 

Circles are a common theme in wellness, connotative of well-being. We arrived at the design after iterating and abstracting Melissa's initial request to have a flower in the logo. The gentle gradient reflects the patient's gradual healing as her clients work with her. The final logo is responsive and exists in three beautiful variants.